Customer Story · Primrose of Yorktown

How Primrose of Yorktown Found Hidden Openings

By moving enrollment planning from a manual spreadsheet into CareDay, director Veva Carter uncovered scheduling errors, found room for families, and gained a clearer view of when to open classrooms and hire teachers.

Day oneCareDay adopted before the school opened
15 monthsahead to review future enrollment
WeeklyFTE report review to support planning
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Customer Profile

A New School. A Growing Enrollment List. A Clearer Plan.

Primrose of Yorktown opened in February 2026. Before opening day, director Veva Carter needed a dependable way to organize incoming families and future classroom moves. Recommendations from other Primrose directors led the school to CareDay while its enrollment list was still manageable.

Organization
Primrose of Yorktown
Leadership
Veva Carter, Director · Amber Lempke, Owner
Primary focus
Scheduling, waitlist, classroom transitions & FTE reporting

The Challenge

A Spreadsheet Made Some Rooms Look Full and Hid Scheduling Conflicts

The school initially planned enrollment in a manually maintained Excel sheet. When the team entered its children into CareDay, it found both overbooking and spaces it had not realized were available. Birthdays and the timing of classroom moves could change whether a family would fit.

Manual entries introduced errorsAn enrollment list could look workable while overlapping schedules created conflicts.
Available spaces were easy to overlookA classroom that appeared full could have an opening for a child with the right age and start date.
Growth required careful timingThe team needed to connect incoming enrollment with decisions about marketing, hiring, and opening another room.

The CareDay Solution

Plan Each Child’s Next Move and See the Openings It Creates

CareDay gives Veva a week-by-week view of children’s schedules and future classroom transitions. She reviews enrollment as far as 15 months ahead, uses Roll Call for upcoming moves, and checks the full-time equivalent (FTE) report at least weekly.

1

Resolve schedule conflicts

Review children week by week and adjust age-appropriate classroom moves to find a workable plan.

2

Find the family who fits

Check a child’s birthday and planned schedule against availability in rooms that initially looked full.

3

Keep transitions organized

Use Roll Call to prepare for the next week’s classroom moves and related administrative updates.

4

Plan the next stage of growth

Use enrollment and FTE reports to inform referral incentives, teacher hiring, and the timing of new classroom openings.

The Results

More Visible Openings. Fewer Surprises. Better Informed Decisions.

Openingsidentified in rooms the team had thought were full
Conflictsfound and worked through before opening day
Daily useto answer family inquiries and guide growth decisions

Veva describes CareDay as a daily reference for family calls, tours, job postings, and deciding when another room makes financial sense. Seeing the timing of future enrollment helps the team direct referral incentives toward the age groups with available space.

Finding the openings and finding the errors.

Veva Carter
Director, Primrose of Yorktown

A Focused CareDay Demo

Find the Openings Your Enrollment Spreadsheet May Be Missing

Opening a new school or growing an established program? See how CareDay schedules each child’s journey through future rooms and programs so your team can spot available space and plan the next step.

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