Childcare Prospect Management

Turn Family Interest Into Scheduled Enrollment

Manage the complete journey before a child enters your living schedule—from branded forms and direct tour booking to automated nurturing, waitlist management, and enrollment.

Capture inquiries through public pages that look and feel like your brand
Let families book tours and nurture prospects with email and SMS workflows
Move the right family from prospect to waitlist, enrollment, and the living schedule
SEE THE PROSPECT JOURNEY

One Connected Pre-Enrollment Journey

Guide Every Prospect From First Click to a Committed Start

CareDay connects the steps that happen before a child reaches the living schedule, giving your team a clearer path from family interest to enrollment.

01 · ATTRACT

Branded Public Pages

Meet families with an experience that reflects your organization.

02 · CAPTURE

Custom Forms

Collect the information your team needs for enrollment or waitlist interest.

03 · CONNECT

Direct Tour Booking

Let families choose an available tour without back-and-forth scheduling.

04 · NURTURE

Email + SMS Workflows

Keep the next step moving with timely, relevant follow-up.

05 · ENROLL

Living Schedule

Turn a committed prospect into a scheduled child and an expected start.

Start With Your Brand

Capture Family Interest Without Sending Them Into a Generic Form

Create public enrollment and join-the-waitlist experiences that match your organization and collect the information your team needs.

  • Custom enrollment and waitlist forms
  • Center-specific public links
  • Brand-aligned public-page presentation
  • Submission notifications for the right team
Branded Green Tree Academy enrollment form displayed on a tablet
Branded Green Tree Academy waitlist form displayed on a smartphone

Remove Scheduling Friction

Let Interested Families Book the Right Tour Right Away

Publish tour availability, let families reserve an open time, and create the prospect record your team needs to continue the conversation.

Set Availability

Create tour schedules and available occurrences for participating centers.

Book Directly

Families choose an available tour and provide relevant family and care information.

Keep It Moving

Send confirmations, manage attendance, and use the tour activity to trigger the next follow-up.

Green Tree Academy tour calendar showing available dates and times

Workflow-Driven Prospect Nurturing

Follow Up Based on What the Prospect Actually Does

Build multi-step email and SMS follow-up around tour activity so prospects receive timely communication while your team keeps control of the enrollment conversation.

TRIGGERStart nurturing when a relevant tour event occurs.
WAITControl when the next action should happen.
MESSAGESend a configured email or SMS follow-up.
ADAPTCancel or supersede actions when the prospect's tour journey changes.
CareDay automated prospect nurturing workflow for childcare tour requests and enrollment follow-up.

Communication With Context

Reach Prospects From Your Brand—and See What Happened Next

Use email and SMS throughout the prospect journey, authenticate your organization's sending domain, and give staff visibility into message engagement and delivery outcomes.

Email + SMS

Send direct or workflow-driven communication without separating the message from the family record.

Your Sending Domain

Authenticate your own domain and use approved organization email addresses for a more recognizable sender experience.

Engagement Visibility

Review delivery, opens, bounces, and other available message outcomes to inform the next follow-up.

CareDay prospect communication history showing email and SMS engagement activity.

The Destination Is Enrollment

Move the Right Family Into the Right Future Opening

CareDay does not leave the prospect in a disconnected contact list. Your team can move the family into the waitlist or enrollment process and ultimately into the living child schedule.

Once scheduled, the expected start becomes part of the same forward-looking operating plan used for classroom capacity, billing, and projected revenue.

A Focused CareDay Demo

See How CareDay Can Turn More Family Interest Into Scheduled Enrollment

We will focus your walkthrough on branded forms, tour booking, prospect nurturing, communication visibility, waitlist management, enrollment, and the handoff into your living schedule.

BOOK YOUR 30-MINUTE DEMO